MACCA is proud to offer quality professional development events throughout the year, virtually and in person. MACCA Monthly Virtual sessions are free for members and $10 for non-members to participate.  
Note: Special extended sessions that may offer clock hours may have a higher fee

Tips on Building Your LinkedIn Brand

Monday, March 9th at 12:00PM

Facilitator: Lynn Williams


Did you know …

LinkedIn has over 1.2+ billion users worldwide and welcomes three new members every second?

LinkedIn is a database for networking and relationship building?

How can you define your value proposition, build your personal brand, optimize your LinkedIn profile, and leverage your competitive edge?

By attending this session, you’ll learn:

  • Where in your profile to effectively incorporate keywords
  • How to clearly brand yourself to be memorable
  • How to evaluate your headline and add a USP
  • Free tools and resources for job seekers, employed professionals, entrepreneurs, and small business


Facilitator Bio:

Lynne Williams is the Executive Director of the Great Careers Network, which provides online career development and networking for career transition (job seekers) and career management (employed and self-employed). Lynne writes resumes, LinkedIn profiles, and LinkedIn company pages, with a focus on keywords.







MACCA Monthly events are free for members and $10 for non-members



AI in Career Services: Where to Start When it Feels like too Much

Monday, April 6th  at 12:00PM

Facilitator: Stacy Moore


As career services professionals, we are under growing pressure to use AI, even as workloads increase, expectations rise, and guidance about what actually works remains unclear. Many teams are experimenting with tools like ChatGPT, Copilot, or Gemini, yet still feel uncertain whether the effort is worth the cognitive, ethical, and practical cost.

This presentation examines AI use in career development through the lens of the AI Integration Evolution Pyramid, with a deliberate focus on its foundational level: orientation. Rather than rushing through tools or prompts, the session centers on clarifying purpose, context, constraints, and responsibility first. This approach helps explain why many AI efforts feel frustrating or unproductive, and why slowing down at the start often prevents generic results and unnecessary rework.



Facilitator Bio:

Stacy Moore is a professional communication instructor and Certified Career Management Coach (CCMC) with over ten years of experience in higher education. Her work examines how many issues labeled as AI failures actually stem from miscommunication in how humans guide and respond to these tools.

Working at the intersection of communication, career readiness, and emerging technology, Stacy helps educators, career teams, and students make sense of AI without it becoming an added layer of invisible work. Her approach begins with orientation by pausing to clarify context, constraints, and intent, including whether AI should be used at all, so its use is thoughtful, humane, and appropriate.

Drawing from real classrooms and institutional settings, she focuses on why AI tools often produce ineffective results and how small shifts in setup, guidance, and feedback can significantly improve outcomes when AI is the right fit.





MACCA Monthly events are free for members and $10 for non-members


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